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NBC

The NBC series Crusoe wanted to start off with a bang. We commissioned a life-size treehouse to be built to house an actor to play Crusoe for 24 hours a day for 5 days in Times Square. A live video-stream followed the character while fans could ask questions, make comments and vote on the daily activity polls through Crusoe's Diary: Twitter. A Facebook fan page was also created to allow fans to see behind the scenes footage, photos, character bios and the show's trailer.


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