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Reebok - Talkin' Krazy

Talkin' Krazy was Reebok's first foray into personalized footwear: a shoe you could write on then erase. An integrated approach was taken for the campaign, co-sponsored by Champs Sports, that included a microsite full of video, a talking shoe, and smack talk tell a friend feature and a Facebook application. The video below was created specifically for the Reebok microsite.

 
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